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Becoming an Integral Part of the Community... As a community bank based in Phoenix and Scottsdale, BankUSA has a tradition of personalized service. In order to reflect BankUSA's roots in Arizona and its extensive community involvement, we assessed its brand and proposed a logo change that incorporates the state colors.
Before
After
BankUSA not only focuses on serving the local community, its employees strive to become an integral part of it by giving back to those less fortunate. In order to help BankUSA with its mission, we facilitated a partnership with Catholic Charities’ DIGNITY Program, which is one of the nation’s most successful prostitution rehabilitation programs. Together, we are developing a financial curriculum for BankUSA volunteers that will help victims of prostitution regain their financial independence.
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| Call (602) 373-3149
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