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Community Relations

It may be tough to be a hero in your own hometown but it is worth the effort. Companies that garner the respect and appreciation of their communities, find the benefits are enormous – and not just to the bottom line.

Whether or not your own customers or clients live and work nearby, every company should invest in community relations. First, your employees DO live nearby and the resulting pride they feel when their employer gives back right at home, will inevitably provide bottom-line results. Perhaps more important to the long-term wellbeing of your company, the company that “does good” will “do well,” providing that all-important goodwill buffer.

  • Connections
  • Recognition/Awards
  • Coordinating Sponsorships

"WalshCOMM has provided media exposure and client opportunities for me and the LandAmerica family of companies. When we started working together, I had recently been appointed to run the Arizona operations for Transnation Title, one of the LandAmerica brands. One of our goals was to position LandAmerica as a company committed to community leadership. WalshCOMM identified several organizations and community efforts that could benefit from my participation and LandAmerica's commitment. I became involved in several important community efforts, including sponsorship of the Governor's Volunteer Service Awards and Greater Phoenix Chamber of Commerce efforts to improve educational opportunities for our youth. WalshCOMM was careful to identify efforts for which I had a passion in order to ensure that I enthusiastically embraced these efforts. I have since been recognized as a World Award recipient of the Arizona Cactus-Pine Council of the Girl Scouts and a finalist for the Athena Award, recognizing women of achievement in our community. WalshCOMM has helped me and LandAmerica become more engaged in our community. "

Margaret Serrano-Foster
Executive Vice President, Western Region Leader
LandAmerica Financial Group, Inc. (NYSE: LFG)


 
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