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PR & Branding Far too often, companies feel compelled to advertise in order to gain market share. But we know from hard-earned experience that, until the public knows, trusts and likes you, advertising won’t accomplish your goals. Branding does NOT come from advertising; it comes from the credibility of well-devised and well-placed public relations. Public relations is much broader than you may realize at first blush. While media relations is a major aspect of PR, the discipline also includes a hearty mix of community relations, special events, promotions, public issues management and government affairs, crisis communications and investor relations.
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